{"id":20006,"date":"2026-09-25T08:53:38","date_gmt":"2026-09-25T08:53:38","guid":{"rendered":"https:\/\/internetcommunication.fr\/+\/?post_type=glossary&#038;p=20006"},"modified":"2026-09-25T08:53:38","modified_gmt":"2026-09-25T08:53:38","slug":"intention-de-recherche","status":"publish","type":"glossary","link":"https:\/\/www.internetcommunication.fr\/+\/glossary\/intention-de-recherche","title":{"rendered":"Intention de recherche"},"content":{"rendered":"<p>L&rsquo;intention de recherche d\u00e9signe le besoin r\u00e9el qui se cache derri\u00e8re une requ\u00eate : s&rsquo;informer (informationnelle), trouver un site pr\u00e9cis (navigationnelle), comparer (commerciale) ou acheter (transactionnelle). Un contenu bien positionn\u00e9 r\u00e9pond d&rsquo;abord \u00e0 cette intention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;intention de recherche d\u00e9signe le besoin r\u00e9el qui se cache derri\u00e8re une requ\u00eate : s&rsquo;informer (informationnelle), trouver un site pr\u00e9cis (navigationnelle), comparer (commerciale) ou acheter (transactionnelle). Un contenu bien positionn\u00e9 r\u00e9pond d&rsquo;abord \u00e0 cette intention.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-20006","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary\/20006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary\/20006\/revisions"}],"predecessor-version":[{"id":20145,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary\/20006\/revisions\/20145"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=20006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}