{"id":9860,"date":"2026-09-25T08:23:26","date_gmt":"2026-09-25T08:23:26","guid":{"rendered":"https:\/\/internetcommunication.fr\/+\/?post_type=glossary&#038;p=9860"},"modified":"2026-09-25T08:23:26","modified_gmt":"2026-09-25T08:23:26","slug":"ocean-rouge","status":"publish","type":"glossary","link":"https:\/\/www.internetcommunication.fr\/+\/glossary\/ocean-rouge","title":{"rendered":"Oc\u00e9an rouge"},"content":{"rendered":"<p>En marketing, un \u00ab oc\u00e9an rouge \u00bb d\u00e9signe un march\u00e9 existant, satur\u00e9 et fortement concurrentiel, o\u00f9 les entreprises se battent ardemment pour s&rsquo;approprier des parts de march\u00e9, ce qui rend la croissance difficile et les marges souvent r\u00e9duites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En marketing, un \u00ab oc\u00e9an rouge \u00bb d\u00e9signe un march\u00e9 existant, satur\u00e9 et fortement concurrentiel, o\u00f9 les entreprises se battent ardemment pour s&rsquo;approprier des parts de march\u00e9, ce qui rend la croissance difficile et les marges souvent r\u00e9duites.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-9860","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary\/9860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary\/9860\/revisions"}],"predecessor-version":[{"id":9862,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/glossary\/9860\/revisions\/9862"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=9860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}