{"id":1664,"date":"2014-12-11T18:00:59","date_gmt":"2014-12-11T16:00:59","guid":{"rendered":"https:\/\/www.internetcommunication.fr\/?p=1664"},"modified":"2022-07-21T14:52:03","modified_gmt":"2022-07-21T14:52:03","slug":"medias-sociaux-2014-le-bilan-de-twitter","status":"publish","type":"post","link":"https:\/\/www.internetcommunication.fr\/+\/medias-sociaux-2014-le-bilan-de-twitter.html","title":{"rendered":"M\u00e9dias sociaux 2014, le bilan de Twitter"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Twitter_orchestre_son_bilan_avec_passion\"><\/span>Twitter orchestre son bilan avec passion<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Pour gagner du temps<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.internetcommunication.fr\/+\/medias-sociaux-2014-le-bilan-de-twitter.html\/#Twitter_orchestre_son_bilan_avec_passion\" >Twitter orchestre son bilan avec passion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.internetcommunication.fr\/+\/medias-sociaux-2014-le-bilan-de-twitter.html\/#Les_bulles_Twitter_mois_par_mois\" >Les bulles Twitter mois par mois<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.internetcommunication.fr\/+\/medias-sociaux-2014-le-bilan-de-twitter.html\/#Et_les_perspectives_sur_Twitter\" >Et les perspectives sur Twitter<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>A la diff\u00e9rence des autres <a href=\"https:\/\/www.internetcommunication.fr\/+\/linfluence-des-reseaux-sociaux-sur-le-seo-mythe-ou-realite.html\">r\u00e9seaux sociaux<\/a>, twitter a v\u00e9ritablement pris le temps pour pr\u00e9senter son <strong>bilan 2014<\/strong> afin qu&rsquo;il soit le plus int\u00e9ressant pour le lecteur (article du <span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" title=\"Blog Twitter\" href=\"https:\/\/blog.twitter.com\/fr\/2014\/lann-e-2014-sur-twitter\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a><\/span> tr\u00e8s complet) et pour confirmer ainsi l&rsquo;importance de Twitter. En effet, l&rsquo;<a href=\"https:\/\/www.internetcommunication.fr\/+\/comprendre-lautorite-des-sujets-dactualite.html\">actualit\u00e9<\/a> de <strong>Twitter<\/strong> c&rsquo;est aussi la mont\u00e9 en puissance d&rsquo;Instagram qui passerait devant Twitter pour son nombre d&rsquo;utilisateurs&#8230;<br \/>\nPour l&rsquo;occasion, Twitter nous rappelle que chaque jour, il y a <strong>500 millions de tweets<\/strong> \u00e9chang\u00e9s, de quoi relativiser l&rsquo;existence de comptes fant\u00f4mes&#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_bulles_Twitter_mois_par_mois\"><\/span>Les bulles Twitter mois par mois<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C&rsquo;est la pr\u00e9sentation choisie par Twitter pour proposer \u00e0 la lecture sa r\u00e9trospective des <span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" title=\"Twitter 2014\" href=\"https:\/\/2014.twitter.com\/moments\" target=\"_blank\" rel=\"noopener noreferrer\">meilleurs instants<\/a><\/span>&#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Et_les_perspectives_sur_Twitter\"><\/span>Et les perspectives sur Twitter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apr\u00e8s nous avoir beaucoup trop parl\u00e9 de sport, de coupe du monde, <strong>Twitter<\/strong> aborde tous les \u00e9v\u00e9nements marquants pour les Internautes. Du selfie des Oscars aux nouvelles habitudes des <strong>twittos<\/strong> avec les strat\u00e9gies de double \u00e9crans. On tweete les programmes t\u00e9l\u00e9vis\u00e9s&#8230; Twitter le plus grand canap\u00e9 de France comme l&rsquo;annonce Twitter !<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"fr\"><p>Soir\u00e9e <a href=\"https:\/\/twitter.com\/MissFrance\" target=\"_blank\" rel=\"noopener\">@MissFrance<\/a><a href=\"https:\/\/twitter.com\/TF1\" target=\"_blank\" rel=\"noopener\">@TF1<\/a>: 1,3 M de tweets vus 50 M de fois sur <a href=\"https:\/\/twitter.com\/twitter\" target=\"_blank\" rel=\"noopener\">@Twitter<\/a> par 650 000 Fran\u00e7ais <a href=\"http:\/\/t.co\/PMRZ1CMZp7\">http:\/\/t.co\/PMRZ1CMZp7<\/a><a href=\"http:\/\/t.co\/aVkr3jG976\">pic.twitter.com\/aVkr3jG976<\/a><br \/>\n\u2014 M\u00e9diam\u00e9trie (@Mediametrie) <a href=\"https:\/\/twitter.com\/Mediametrie\/status\/541999092868866050\" target=\"_blank\" rel=\"noopener\">8 D\u00e9cembre 2014<\/a><\/p><\/blockquote>\n<p>Twitter propose \u00e9galement un classement des Twittos les plus importants, ceux qui arrivent, ceux qui reprennent et ceux qui seront en concurrence forte sur 2015&#8230;<\/p>\n<ol>\n<li>AC\/DC (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=acdc\" target=\"_blank\" rel=\"noopener\">@acdc<\/a>), groupe de musique<\/li>\n<li>Casey Affleck (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=CaseyAffleck\" target=\"_blank\" rel=\"noopener\">@CaseyAffleck<\/a>), acteur am\u00e9ricain<\/li>\n<li>Pierce Brosnan (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=PierceBrosnan\" target=\"_blank\" rel=\"noopener\">@PierceBrosnan<\/a>), acteur am\u00e9ricain<\/li>\n<li>La CIA (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=cia\" target=\"_blank\" rel=\"noopener\">@cia<\/a>), organisme gouvernemental am\u00e9ricain<\/li>\n<li>Robert Downey Jr. (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=RobertDowneyJunior\" target=\"_blank\" rel=\"noopener\">@RobertDowneyJunior<\/a>), acteur am\u00e9ricain<\/li>\n<li>David Duchovny (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=DavidDuchovny\" target=\"_blank\" rel=\"noopener\">@DavidDuchovny<\/a>), acteur am\u00e9ricain<\/li>\n<li>Le compte officiel de la Famille Royale d\u2019Espagne (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=CasaReal\" target=\"_blank\" rel=\"noopener\">@CasaReal<\/a>)<\/li>\n<li>Tim Howard (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=TimHowardGK\" target=\"_blank\" rel=\"noopener\">@TimHowardGK<\/a>), gardien de but am\u00e9ricain ayant particip\u00e9 \u00e0 la Coupe du Monde<\/li>\n<li>Mats Hummels (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=matshummels\" target=\"_blank\" rel=\"noopener\">@matshummels<\/a>), footballeur allemand vainqueur de la Coupe du Monde<\/li>\n<li>Jean-Claude Juncker (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=JunckerEU\" target=\"_blank\" rel=\"noopener\">@JunckerEU<\/a>), pr\u00e9sident de la Commission Europ\u00e9enne<\/li>\n<li>Blake Lively (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=BlakeLively\" target=\"_blank\" rel=\"noopener\">@BlakeLively<\/a>), actrice am\u00e9ricaine<\/li>\n<li>Luiz Ignacio Lula da Silva (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=LulaPeloBrasil\" target=\"_blank\" rel=\"noopener\">@LulaPeloBrasil<\/a>), ancien pr\u00e9sident du Br\u00e9sil<\/li>\n<li>Thomas M\u00fcller (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=esmuellert_\" target=\"_blank\" rel=\"noopener\">@esmuellert_<\/a>), footballeur allemand vainqueur de la Coupe du Monde<\/li>\n<li>Jesus Navas (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=jnavas\" target=\"_blank\" rel=\"noopener\">@jnavas<\/a>), footballeur espagnol<\/li>\n<li>Lupita Nyong\u2019o (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=Lupita_Nyongo\" target=\"_blank\" rel=\"noopener\">@Lupita_Nyongo<\/a>), actrice am\u00e9ricaine<\/li>\n<li>Jeremy Renner (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=Renner4Real\" target=\"_blank\" rel=\"noopener\">@Renner4Real<\/a>), acteur am\u00e9ricain<\/li>\n<li>Cholo Simeone (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=simeone\" target=\"_blank\" rel=\"noopener\">@simeone<\/a>), entra\u00eeneur de l\u2019Atl\u00e9tico Madrid<\/li>\n<li>Soeur Cristina (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=SisterCristina\" target=\"_blank\" rel=\"noopener\">@SisterCristina<\/a>), chanteuse et gagnante de The Voice Italia<\/li>\n<li>Hilary Swank (<a href=\"https:\/\/twitter.com\/intent\/user?screen_name=HilarySwank\" target=\"_blank\" rel=\"noopener\">@HilarySwank<\/a>), actrice am\u00e9ricaine<\/li>\n<\/ol>\n<p>Il nous manque seulement quelques donn\u00e9es sur les mod\u00e8les publicitaires de Twitter lanc\u00e9s en 2014. Cela mis \u00e0 part, on comprend l&rsquo;importance de <span style=\"color: #00ccff;\">Twitter dans une strat\u00e9gie<\/span> web to store, strat\u00e9gie b2b et pour la notori\u00e9t\u00e9 de la marque. Twitter reste le r\u00e9seau social du temps r\u00e9el et de la mise en relation d&rsquo;o\u00f9 l&rsquo;importance de d\u00e9finir une strat\u00e9gie en cons\u00e9quence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter orchestre son bilan avec passion A la diff\u00e9rence des autres r\u00e9seaux sociaux, twitter a v\u00e9ritablement pris le temps pour pr\u00e9senter son bilan 2014 afin qu&rsquo;il soit le plus int\u00e9ressant pour le lecteur (article du blog tr\u00e8s complet) et pour confirmer ainsi l&rsquo;importance de Twitter. En effet, l&rsquo;actualit\u00e9 de Twitter c&rsquo;est aussi la mont\u00e9 en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,92],"tags":[69],"class_list":["post-1664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-medias-sociaux-2","tag-medias-sociaux"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":0,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media\/5383"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}