{"id":2884,"date":"2015-10-22T19:02:56","date_gmt":"2015-10-22T17:02:56","guid":{"rendered":"https:\/\/www.internetcommunication.fr\/?p=2884"},"modified":"2022-07-21T14:52:21","modified_gmt":"2022-07-21T14:52:21","slug":"referencement-mobile-les-bons-indicateurs","status":"publish","type":"post","link":"https:\/\/www.internetcommunication.fr\/+\/referencement-mobile-les-bons-indicateurs.html","title":{"rendered":"R\u00e9f\u00e9rencement mobile, les bons indicateurs"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Optimiser_son_positionnement_Google_grace_au_mobile\"><\/span>Optimiser son positionnement Google gr\u00e2ce au mobile<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Pour gagner du temps<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.internetcommunication.fr\/+\/referencement-mobile-les-bons-indicateurs.html\/#Optimiser_son_positionnement_Google_grace_au_mobile\" >Optimiser son positionnement Google gr\u00e2ce au mobile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.internetcommunication.fr\/+\/referencement-mobile-les-bons-indicateurs.html\/#Poids_des_pages_et_vitesse_du_site\" >Poids des pages et vitesse du site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.internetcommunication.fr\/+\/referencement-mobile-les-bons-indicateurs.html\/#Tous_les_indicateurs_en_une_image\" >Tous les indicateurs en une image<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Searchmetrics a publi\u00e9 un dossier passionnant sur les <strong>indicateurs mobiles<\/strong> et la fameuse mise \u00e0 jour <span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https:\/\/internetcommunication.fr\/+\/+\/google-platypus-met-fin-a-mobilegeddon.html\">Google Platypus<\/a><\/span>. Passer de Mobilegeddon \u00e0 ornithorynque, on avait pr\u00e9-senti une moindre catastrophe. Mais cela se confirme. <strong>Mobile friendly<\/strong> semble \u00eatre une mise \u00e0 jour qui n&rsquo;aura pas eu l&rsquo;impact si d\u00e9vastateur qu&rsquo;attendu. Bonne nouvelle donc !<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Poids_des_pages_et_vitesse_du_site\"><\/span>Poids des pages et vitesse du site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On notera au passage l&rsquo;importance moindre du poids des pages et l&rsquo;importance toujours plus importante de l&rsquo;exp\u00e9rience utilisateur. Le <strong>r\u00e9f\u00e9rencement <\/strong>et le r\u00e9f\u00e9rencement mobile aussi sont d\u00e9sormais plus que jamais orient\u00e9s UX. A nous d&rsquo;en tenir compte&#8230; <a href=\"https:\/\/www.internetcommunication.fr\/+\/glossary\/google\">Google<\/a> n&rsquo;aurait pas mis \u00e0 disposition une histoire de CTR dans Search console !<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tous_les_indicateurs_en_une_image\"><\/span>Tous les indicateurs en une image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Searchmetrics d\u00e9taille toutes les observations de son \u00e9tude selon :<\/p>\n<ol>\n<li>Les crit\u00e8res techniques<\/li>\n<li>L&rsquo;exp\u00e9rience utilisateur<\/li>\n<li>Le <a href=\"https:\/\/www.internetcommunication.fr\/+\/glossary\/content-seo\">contenu<\/a><\/li>\n<li>L&rsquo;impact des m\u00e9dias sociaux<\/li>\n<li>Les backlinks<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Optimiser son positionnement Google gr\u00e2ce au mobile Searchmetrics a publi\u00e9 un dossier passionnant sur les indicateurs mobiles et la fameuse mise \u00e0 jour Google Platypus. Passer de Mobilegeddon \u00e0 ornithorynque, on avait pr\u00e9-senti une moindre catastrophe. Mais cela se confirme. Mobile friendly semble \u00eatre une mise \u00e0 jour qui n&rsquo;aura pas eu l&rsquo;impact si d\u00e9vastateur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[254],"class_list":["post-2884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-naturel","tag-referencement"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":0,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media\/5383"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}