{"id":3121,"date":"2016-02-17T20:40:17","date_gmt":"2016-02-17T18:40:17","guid":{"rendered":"https:\/\/www.internetcommunication.fr\/?p=3121"},"modified":"2023-01-12T13:06:36","modified_gmt":"2023-01-12T13:06:36","slug":"la-programmatique-nouveaute-marketing-incontournable","status":"publish","type":"post","link":"https:\/\/www.internetcommunication.fr\/+\/la-programmatique-nouveaute-marketing-incontournable.html","title":{"rendered":"La programmatique, nouveaut\u00e9 webmarketing incontournable ?"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Quest-ce_que_la_programmatique\"><\/span>Qu&rsquo;est-ce que la programmatique ?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Pour gagner du temps<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.internetcommunication.fr\/+\/la-programmatique-nouveaute-marketing-incontournable.html\/#Quest-ce_que_la_programmatique\" >Qu&rsquo;est-ce que la programmatique ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.internetcommunication.fr\/+\/la-programmatique-nouveaute-marketing-incontournable.html\/#Decouvrir_la_programmatique_en_3_minutes_23_secondes\" >D\u00e9couvrir la programmatique en 3 minutes 23 secondes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Puisqu&rsquo;il faut toujours \u00eatre \u00e0 la recherche de ce qui fait l&rsquo;Internet pour les entreprises, il faut bien s&rsquo;int\u00e9resser aux diff\u00e9rents canaux de campagnes pour recruter et fid\u00e9liser vos clients.<br \/>\nAlors, pour aller plus loin que les traditionnelles campagnes de search et de display, il y a la programmatique pour mieux segmenter et mieux s&rsquo;adresser \u00e0 vos cibles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Decouvrir_la_programmatique_en_3_minutes_23_secondes\"><\/span>D\u00e9couvrir la programmatique en 3 minutes 23 secondes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Attention, l&rsquo;explication est faite par Gr\u00e9goire Peiron, directeur de DoubleClick et <a href=\"https:\/\/www.internetcommunication.fr\/+\/glossary\/google\">Google<\/a> Analytics Premium France. Pour tout dire, on aurait pas pu faire mieux&#8230;<\/p>\n<p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/VugrLObXedM?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\" align=\"center\">Pour nous mettre un peu la pression, il semblerait qu&rsquo;en 2017, 83% des achats Display se feront en programmatique. Cela a l&rsquo;air d&rsquo;\u00eatre un peu plus s\u00e9rieux qu&rsquo;un simple gadget de marketeur ?&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que la programmatique ? Puisqu&rsquo;il faut toujours \u00eatre \u00e0 la recherche de ce qui fait l&rsquo;Internet pour les entreprises, il faut bien s&rsquo;int\u00e9resser aux diff\u00e9rents canaux de campagnes pour recruter et fid\u00e9liser vos clients. Alors, pour aller plus loin que les traditionnelles campagnes de search et de display, il y a la programmatique pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[313],"class_list":["post-3121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-en-ligne","tag-programmatique"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/comments?post=3121"}],"version-history":[{"count":0,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media\/5383"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=3121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/categories?post=3121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/tags?post=3121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}