{"id":3425,"date":"2017-01-31T10:00:05","date_gmt":"2017-01-31T08:00:05","guid":{"rendered":"https:\/\/www.internetcommunication.fr\/?p=3425"},"modified":"2023-03-06T16:55:08","modified_gmt":"2023-03-06T16:55:08","slug":"trouver-les-bons-mots-clefs","status":"publish","type":"post","link":"https:\/\/www.internetcommunication.fr\/+\/trouver-les-bons-mots-clefs.html","title":{"rendered":"Trouver les bons mots clefs"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Ne_cherchez_plus_a_optimiser_votre_ranking\"><\/span>Ne cherchez plus \u00e0 optimiser votre ranking<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Pour gagner du temps<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.internetcommunication.fr\/+\/trouver-les-bons-mots-clefs.html\/#Ne_cherchez_plus_a_optimiser_votre_ranking\" >Ne cherchez plus \u00e0 optimiser votre ranking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.internetcommunication.fr\/+\/trouver-les-bons-mots-clefs.html\/#Ikea_un_bon_exemple_semantique\" >Ik\u00e9a un bon exemple s\u00e9mantique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.internetcommunication.fr\/+\/trouver-les-bons-mots-clefs.html\/#Catalogue_Ikea_renomme\" >Catalogue Ik\u00e9a renomm\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.internetcommunication.fr\/+\/trouver-les-bons-mots-clefs.html\/#Renommer_les_pages_en_fonction_des_usages_des_internautes\" >Renommer les pages en fonction des usages des internautes<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Et si on prenait le probl\u00e8me \u00e0 l &lsquo;envers, personne ne conna\u00eet vos produits, alors partons des requ\u00eates utilis\u00e9es par les internautes pour nommer vos pages, vos articles, vos titres&#8230;<br \/>\nDans notre jargon, il s&rsquo;agit du langage naturel parfois moins concurrentiel que les <a href=\"https:\/\/www.internetcommunication.fr\/+\/comment-bien-rediger-pour-le-referencement-naturel.html\">mots clefs<\/a> m\u00e9tiers mais tr\u00e8s compl\u00e9mentaires&#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ikea_un_bon_exemple_semantique\"><\/span>Ik\u00e9a un bon exemple s\u00e9mantique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les noms des produits Ik\u00e9a restent un grand myst\u00e8re pour nous francophones. Il doit y avoir assez peu d&rsquo;exact match dans les requ\u00eates des clients mais plut\u00f4t des expressions g\u00e9n\u00e9riques :<\/p>\n<ul>\n<li>Ik\u00e9a lampe<\/li>\n<li>Holm\u00f6<\/li>\n<\/ul>\n<p align=\"center\"><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/884_RC03\/embed_loader.js\"><\/script><br \/>\n<script type=\"text\/javascript\">\n    trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"lampe ik\u00e9a\",\"geo\":\"FR\",\"time\":\"today 12-m\"},{\"keyword\":\"Holm\u00f6\",\"geo\":\"FR\",\"time\":\"today 12-m\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=today%2012-m&geo=FR&q=lampe%20ik%C3%A9a,Holm%C3%B6\",\"guestPath\":\"https:\/\/www.google.fr:443\/trends\/embed\/\"});\n  <\/script><\/p>\n<h3 style=\"text-align: left;\" align=\"center\"><span class=\"ez-toc-section\" id=\"Catalogue_Ikea_renomme\"><\/span>Catalogue Ik\u00e9a renomm\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avec un peu de compl\u00e9tion, vous pourrez toujours renommer les pages de votre site&#8230; Le hors th\u00e9matique sera peut-\u00eatre \u00e0 g\u00e9rer ensuite !?<br \/>\nIk\u00e9a parle d&rsquo;ailleurs de th\u00e9rapie, th\u00e9rapie de l&rsquo;\u00e9quipe webmarketing certainement&#8230;<\/p>\n<h2 style=\"text-align: left;\" align=\"center\"><span class=\"ez-toc-section\" id=\"Renommer_les_pages_en_fonction_des_usages_des_internautes\"><\/span>Renommer les pages en fonction des usages des internautes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\" align=\"center\">Cela pourrait \u00eatre une blague de r\u00e9f\u00e9renceur mais on peut aussi y voir du bon sens tout simplement avec un go\u00fbt pour le buzz. Alors, si on ne s&rsquo;int\u00e9resse qu&rsquo;\u00e0 notre <a href=\"https:\/\/www.internetcommunication.fr\/+\/seo\">r\u00e9f\u00e9rencement naturel<\/a>, on pourrait y voir une jolie strat\u00e9gie de newsjaking&#8230; Mais attention, les concurrents peuvent s&rsquo;av\u00e9rer coriaces.<\/p>\n<p style=\"text-align: left;\" align=\"center\">Si on prend le <a href=\"http:\/\/www.alexa.com\/topsites\/countries\/FR\" target=\"_blank\" rel=\"noopener\">Top des sites fran\u00e7ais<\/a>, \u00e7a ne va pas \u00eatre facile entre Le bon coin, Google, Facebook, Orange, Cdiscount&#8230;<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><br \/>\n<span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><br \/>\n<span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><br \/>\n<span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne cherchez plus \u00e0 optimiser votre ranking Et si on prenait le probl\u00e8me \u00e0 l &lsquo;envers, personne ne conna\u00eet vos produits, alors partons des requ\u00eates utilis\u00e9es par les internautes pour nommer vos pages, vos articles, vos titres&#8230; Dans notre jargon, il s&rsquo;agit du langage naturel parfois moins concurrentiel que les mots clefs m\u00e9tiers mais tr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-3425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-naturel"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/comments?post=3425"}],"version-history":[{"count":1,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3425\/revisions"}],"predecessor-version":[{"id":7136,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3425\/revisions\/7136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media\/5383"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=3425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/categories?post=3425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/tags?post=3425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}