{"id":3665,"date":"2018-01-10T10:56:13","date_gmt":"2018-01-10T08:56:13","guid":{"rendered":"https:\/\/www.internetcommunication.fr\/?p=3665"},"modified":"2022-07-21T14:52:57","modified_gmt":"2022-07-21T14:52:57","slug":"parcours-dachat-et-levier-de-recrutement-cross-canal","status":"publish","type":"post","link":"https:\/\/www.internetcommunication.fr\/+\/parcours-dachat-et-levier-de-recrutement-cross-canal.html","title":{"rendered":"Parcours d'achat et levier de recrutement cross-canal"},"content":{"rendered":"

Comment les internautes effectuent un achat en ligne ?
\nUn petit rappel du parcours de d\u00e9couverte et de d\u00e9cision chez les internautes en fonction de 3 scenarios de recherche :<\/p>\n

    \n
  1. Rechercher une id\u00e9e<\/li>\n
  2. Faire une liste : comparer<\/li>\n
  3. Trouver une marque<\/li>\n<\/ol>\n

     <\/p>\n

    Source Google<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"

    Comment les internautes effectuent un achat en ligne ? Un petit rappel du parcours de d\u00e9couverte et de d\u00e9cision chez les internautes en fonction de 3 scenarios de recherche : Rechercher une id\u00e9e Faire une liste : comparer Trouver une marque   Source Google<\/p>\n","protected":false},"author":1,"featured_media":5383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[316],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-naturel","tag-infographie"],"_links":{"self":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/comments?post=3665"}],"version-history":[{"count":0,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/posts\/3665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media\/5383"}],"wp:attachment":[{"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/media?parent=3665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/categories?post=3665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetcommunication.fr\/+\/wp-json\/wp\/v2\/tags?post=3665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}