Référenceur ! Viens bosser chez Google

Travailler chez Google comme SEO

Quoi de mieux que de travailler dans le saint des saints quand on est référenceur. Pour cela il faut postuler chez Google. Il n’y a pas beaucoup d’opportunités, un seul poste de SEO à Mountain view. Et une annonce vient donc d’être publiée :

Product Marketing Manager, SEO, Growth Lab

Minimum qualifications:
Bachelor’s degree or equivalent practical experience.
5 years of work experience in growth marketing, driving user acquisition, engagement and/or retention.
Analytical experience with data, metrics, and experimentation.
Preferred qualifications:
Degree in Marketing, Economics or a related field.
Experience with SEO and/or web strategy.
A proven track record of highly cross-functional collaboration across product, marketing and engineering teams.
Distinctive problem solving, analytics skills and impeccable business judgment.
Talent at building collaborative partnerships with product and marketing teams.
Strong ability to effectively influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast paced dynamic environment.

À propos de cette offre d’emploi

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Google’s Growth Lab is looking for a Product Marketing Manager (PMM) with proven experience working on driving website traffic growth. The Growth Lab team is an exciting team with high executive visibility and the opportunity to work across functions and product areas at Google. Our goal is to get more Google users to Google’s websites and we provide insights, best practices, tools, and services to help product and marketing teams achieve that.
You’ll join a team of experienced growth marketers and collaborate very closely with the central growth product and engineering team as well as growth marketing and product teams embedded within each product area to help identify opportunities and design multi-quarter SEO strategies that drive growth of Google’s web ecosystem. This is a highly collaborative role and you’ll develop ongoing relationships with teams to help build sustainable, long-term growth.
It is a great position if you are interested in measurable impact, influencing web roadmaps and working with all of Google’s products and teams.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsabilités

Manage SEO strategies for Google’s top B2B and B2C websites, by identifying optimization opportunities. Manage workflow for improvements to our websites’ HTML codes and sitemaps and navigation/structure, influencing billions of impressions to websites like Google Store, YouTube TV/Music, Google Ads.
Collaborate with site owners and web developer teams to design and launch experiments based on data-driven and user-driven insights.
Analyze experiments to validate and refine SEO strategies.
Generalize learnings into a framework, ML-powered tools and best-practices for SEO at Google.
Be an internal thought leader for the growth marketing process, driving best-practices across Google’s suite of websites, through presentations to teams, in-person trainings, and creation of POVs and centralized resources.

https://careers.google.com/jobs/results/81253265594819270-product-marketing-manager-seo-growth-lab/

Référenceur, un job d’avenir chez Google

On constate régulièrement de grosses erreurs dans les pages de Google :

  • 404
  • Contenus déplacés
  • Contenus non mis à jour

Mais connaissant également la paranoïa de chez Google, c’est peut-être un job pour surveiller les référenceurs. On a bien vu des référenceurs passer du côté de la force. Allez, tentez votre chance, le SEO en France n’est toujours pas très bien compris. On y préfère des stratégies de marketeur dignes des années 80 ! Ok Boomer !

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